Velo Art Factory
A sustainability-led pop-up experience for VELO, delivered while working with Wunderman Thompson in 2021. VELO Art Factory was created around the launch of the brand’s recyclable cans, combining art, design and recycling within an interactive gallery environment in Shoreditch.
Year
2021
Client
BAT - VELO
Project Type
Brand Activation / Experiential Design
Brief
Create an engaging physical experience that communicated VELO’s move towards more sustainable packaging in an unexpected way. The space invited visitors to transform used VELO cans into artwork, with the Trashpresso recycling machine at the heart of the activation.
Responsible For
Experiential Design · 3D Visualisation · Production Artwork
Working as part of the Wunderman Thompson team, I helped translate the creative concept into a physical environment, developing visuals and production artwork for the different areas of the experience.
Outcome
A design-led pop-up divided into six zones, including dedicated Art, Product, Sustainability and Photo areas, creating a journey that combined education with hands-on creativity. Recyclable and sustainable materials were incorporated throughout the set and design, reinforcing the wider message behind the activation.
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