Prime Video’s Obsessed Retreat: Class of ’26
A two-day immersive experience for Prime Video’s Obsessed Retreat: Class of ’26, hosted in the Bavarian Alps. Inspired by the campus-style worlds of Prime Video’s international YA titles, the retreat brought together talent, authors and creators for screenings, panels, first looks and immersive experiences.
Year
2026
Client
Amazon x Made Up Ltd
Project Type
Brand Experience / Experiential Design
Brief
Create a cohesive “Class of ’26” identity that could bring Prime Video’s growing YA slate together under one visual world. The look and feel needed to work across the venue, guest journey, merchandise and smaller branded details while retaining the playful, premium academy-inspired aesthetic of the retreat.
Responsible For
Look & Feel · Visual Mock-ups · Graphic Design · Production Artwork
I developed the event’s visual look and feel, creating Photoshop mock-ups to show how the branding would translate across the different spaces and experiences. I then produced the event artwork across a wide range of applications, including maps, Kindle covers, merchandise, signage, environmental graphics and branded collateral.
Outcome
A cohesive visual identity carried throughout the retreat, connecting the physical environment and guest touchpoints under the Obsessed: Class of ’26 concept. The finished experience supported Prime Video’s wider celebration of YA storytelling, which included screenings, author readings, panels, first-look reveals and immersive activations.
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