Space NK 'Beyond the Bottle'
An immersive fragrance experience created in partnership with Space NK for National Fragrance Week. Beyond the Bottle transformed eleven bespoke spaces into an experiential gallery, each dedicated to a different fragrance house.
Year
2026
Client
Space NK x Made Up Ltd
Project Type
Brand Activation / Experiential Design
Brief
Create a journey that went beyond traditional fragrance retail, allowing guests to explore the stories, personalities and craft behind brands including Phlur, Glossier and Kayali. Each space needed its own identity while forming part of one cohesive experience.
Responsible For
Concept development · Experiential design · 3D visualisation · Graphic design · Artwork
Developing the experience from concept through to production, translating individual brand identities into physical spaces through spatial design, materiality, graphics and interactive touchpoints.
Outcome
Eleven individually designed brand environments brought together as one immersive gallery experience. Guests could discover, interact with and interpret fragrance in new ways, creating their own journey through Beyond the Bottle before receiving an exclusive take-home goodie bag.
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