Size x Puma Speedcat
An immersive launch event for the size? x PUMA Speedcat collaboration at Hoxton Arches in East London. Inspired by street racing and automotive culture, the experience celebrated the return of the iconic Speedcat through a bold, high-energy environment.
Year
2024
Client
Size?, Puma, Tree Filling Window Agency x Forest Colard
Project Type
Brand Activation / Experiential Design
Brief
Transform the venue into a street race-inspired setting that reflected the Speedcat’s motorsport heritage and distinctive red colourway, while creating memorable moments for guests and content creation.
Responsible For
3D Visualisation · Production Artwork
I created the 3D visuals to develop and communicate the event environment, before producing the final artwork for the branded graphics and vinyl applications throughout the space.
Outcome
A high-impact launch experience combining branded vinyls, red lighting and a custom-wrapped Nissan R33 drift car as the centrepiece. A pop-up tattoo parlour, photo booth and live DJ completed the experience, creating an energetic backdrop for guests and social content.
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