Kylie Cosmetics Launch
A nationwide launch activation for Kylie Cosmetics, bringing the brand to UK audiences through the Kylie Truck — a mobile experience that toured five cities in the run-up to Christmas.
Year
2021
Client
Kylie Cosmetics x Hyperactive
Project Type
Brand Activation / Experiential Design
Brief
Create a bold, highly shareable environment that introduced Kylie Cosmetics to UK fans and translated the brand’s distinctive visual identity into a physical experience. The activation combined product discovery with playful interactions including lip gloss, candy floss, arcade games and personal consultations.
Responsible For
3D Visualisation
I created the 3D visuals to develop and communicate the proposed design of the Kylie Truck, showing how the branding, product displays and experiential elements would work together within the space.
Outcome
The Kylie Truck toured five UK cities, generating more than 15,000 live interactions, over £20,000 in product sales and an 8.2 million reach through influencer exposure.
other projects