Elle Premiere
An immersive UK premiere experience for Prime Video & Amazon MGM Studios’ Elle, the Legally Blonde prequel, hosted at the iconic Odeon Luxe Leicester Square.
Year
2026
Client
Amazon x Made Up Ltd
Project Type
Premiere
Brief
Transform one of London’s biggest premiere venues into the world of Elle, creating a bold pink-carpet experience with a series of highly branded scenic environments and memorable photo moments for talent, press and guests.
Responsible For
3D Visualisation · Production Artwork
Creating visuals to develop and communicate the event design, before producing accurate, production-ready artwork for the scenic elements, graphics and installations throughout the venue.
Outcome
A fully immersive premiere environment featuring an 8-metre locker wall photo moment, glitter-finished 3D ELLE letters, branded media backdrops, press walls and feature scenic installations - bringing the playful, unmistakably pink world of Elle to Leicester Square.
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