Buffalo SS25 Shoe Launch
A launch experience for Buffalo’s Spring/Summer 2025 collection at Shoreditch Arts Club, bringing the footwear brand’s bold aesthetic to life for industry guests, media and influencers. The event moved from a daytime collection showcase into an immersive evening celebration.
Year
2024
Client
Buffalo x Forest Colard
Project Type
Brand Activation / Experiential Design
Brief
Transform Shoreditch Arts Club into a branded environment that showcased Buffalo’s SS25 collection while reflecting the brand’s distinctive, fashion-led identity. The space needed to work across both daytime presentations and an evening influencer event.
Responsible For
3D Visualisation
I created the 3D visuals to develop and communicate how the proposed event design and Buffalo branding would translate into the existing venue.
Outcome
A fully branded launch environment that integrated Buffalo’s identity throughout the space, creating a strong backdrop for the new collection, presentations and influencer content. The event generated social sharing and increased awareness around the SS25 launch.
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