Animal Gym Refit
A complete Animal Pak UK gym refit created with Sayhello Agency in March 2025, transforming Animal athlete Martyn Ford’s existing training space into a fully branded environment designed to double as a backdrop for ongoing social and campaign content. Martyn is a long-standing Animal athlete whose relationship with the brand centres on strength, performance and training.
Year
2025
Client
Animal PAK UK x Say Hello
Project Type
Brand Activation / Experiential Design
Brief
Transform a working gym into a bold, unmistakably Animal environment without compromising its primary purpose as a training space. The design needed to maximise brand visibility on camera and create multiple recognisable backgrounds for Martyn and Animal UK to use when producing content.
Responsible For
Site Survey · 3D Visualisation · Production Artwork · Installation Oversight
I surveyed and measured the existing space on site before developing the proposed brand treatment through detailed 3D visuals. Following approval, I created the production-ready artwork and returned to site to oversee the installation, ensuring the finished environment remained true to the designs.
Outcome
A fully branded, content-ready training environment that turned Martyn’s existing gym into a physical extension of the Animal Pak identity. The refit created a permanent setting where training, brand presence and content creation could work together rather than feeling like a temporary campaign installation.
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