Adidas - Support is Everything
A purpose-led campaign for adidas’ Support Is Everything, created to launch the brand’s most inclusive sports bra collection and champion greater representation of women in sport and culture.
Year
2022
Client
Adidas x Hyperactive
Project Type
Brand Activation / Experiential Design
Brief
Bring the #SupportIsEverything campaign into the physical world through an installation that celebrated women breaking boundaries. Eight statues were created and installed outside London’s City Hall in the lead-up to International Women’s Day, responding to the lack of female representation in London’s public statues.
Responsible For
3D Visualisation · Production Artwork
I created the 3D visuals to develop and communicate how the installation would work within the location, alongside producing the artwork for the individual plinths supporting each statue.
Outcome
Eight 3D-printed statues, made using plastic waste recovered from UK seas, formed a highly visible public installation celebrating women across sport and culture. The wider campaign generated 38 million impressions, 1.7 million launch-film views and 240,000 engagements.
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